Our approach
How we build learning products people can trust.
Six principles guide every product we make, whether it runs in a browser or sits on a desk.
What every product is held to.
Built by teachers
Designed from years in the language classroom, not from the technology.
Learning first
Software or device, each product starts from a real problem learners have.
People stay in control
Teachers and learners can see and override what the AI does.
Safe by design
Privacy and security built in from the start, especially for young learners.
Measured, not hyped
We make claims only where there is evidence, and we show how we measured.
One company, many ways to learn
A growing range, every product held to the same standard.
Designed with teachers, tested with learners.
Every product starts from a problem we have seen in real classrooms, not from what the technology can do.
How we design
- We start from the learning problem and the people who have it.
- Teachers help shape each product from the first sketch.
- Feedback follows the criteria learners will actually be judged on.
How we test
- We test with learners and teachers before and after launch.
- We publish claims only where we have evidence, and we show the method.
AI that explains itself, with people in charge.
We tell you when AI is involved, show the reasons behind its output, and keep a person in control of what matters.
Disclosure and oversight
- Our products say clearly when feedback or a score comes from AI.
- Every AI score comes with a rationale you can read.
- Teachers review, edit and approve results before students see them.
- AI scores are estimates, not official results.
Learner data
- We use learner work to provide the service the learner or school asked for.
- We don't sell learner data.
Safe and private by design, for software and devices.
We build privacy and security in from the start, and we take extra care with young learners.
Data protection
- We follow UK GDPR, with a privacy policy for each product.
- Institutions can request a data processing agreement.
Devices and young learners
- Connected devices will have no universal default passwords and a stated minimum period of security updates.
- We will publish a way to report security issues before any device goes on sale.
- Where products may be used by children, we design to the ICO's Children's code.
Questions about how we work?
Schools often ask about data handling and AI use. We're happy to talk it through.